September 2026
Shopify & Meta Audit

String ProTech

Confidential documentation prepared for Gustavo Bandeira.

Everything from the audit, in the order you need it. Start with the findings.
Start here
What we found
You are paying $179 to gain a customer worth $94. What that means, what is causing it, and the one question worth answering before another pound goes into advertising.
Open →
What it costs
the economics
01
Unit economics
19 paying orders · $94.12 AOV · break-even by margin
02
Tracking and measurement
3-way reconciliation · no CAPI · 24% revenue gap
Where the money went
the advertising
03
Meta advertising
$4,801 lifetime · 11 purchases · $1,901 on engagement goals
04
Google advertising
$821 visible · Pmax + YouTube · no account access
Who else is out there
the category
05
Category and competitors
3 rivals · $34.95-$55 · retail shelves, no ads
06
Search visibility
0 clicks · 9 impressions · problem-aware vs product terms
07
AI answer visibility
4 assistants tested · zero third-party citation
The store itself
catalogue and conversion
08
Store and catalogue
4 product records · SKU collision · theme and redirects
09
Conversion and offer
mobile funnel walk · 3 live discounts · $59.99 price test
The full record
everything, checkable
10
Full findings register
57 findings · classified · who owns each
11
What we tried to break
5 claims withdrawn · the falsification pass
12
What we could not establish
4 open questions · what each would change
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cristoforo@nodeagency.ai